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November 23 2015
Social Media always have new updates and improvements. It’s important to follow them and adjust our business page in a way that it will be well optimised with the main keywords of your business. This time we have a new update on Google Plus. Finally! We’ve been waiting for a very long time!
A beta version of Google+ was launched on Wednesday, 18 November 2015. The promise is to be “simpler, faster, better” and competitive with other social media platforms.
So let`s see what`s new:
March 6 2013
Social media marketing is the action of developing or growth of website traffic through social media sites. On the other social media sites are the web sites that accumulate various social actions from the users and visitors such as sharing short messages (Twitter) statuses, photos (Facebook) business locations, hangouts, events etc (Google +) videos (YouTube)
Social media is an online presence tool that can help in increasing the link building of a site and perform better SEM.
This kind of marketing represents any publicizing format that involves creation and sharing of media and online content in order to gain more clearly defined customers and understood target audience. Once created, the content must be published with the objective of driving profitable customer action.
The general intent for online sharing is attracting more and more visitors and connecting the content with its audience. Basically the content marketing is a technique of distributing previously created valuable and quality content- and represents unique art of being interactive with your customers without selling. Being a leading company that offers Marketing solutions you must distribute quality content. It is impossible to sell marketing without great content.
By my opinion, more and more businesses are realizing that unless they recognize and adopt content marketing soon they can lose the top position in the industry on the Search engines. According to Wikipedia: over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use the methods of Content Marketing, meaning that they use the social media, eNewsletters, eBooks, articles, blog-posts on a company website and other similar. With these facts to be the latest trends, the Web developed in a very popular and easy-publishing place to be, anyone can create content, source and share it online therefore the diversity of quality content is very large. Also, another form of content sharing that is becoming popular it’s the so called “Curation” – selected content taken from one place and sourced to other place online. Many are the platforms used to achieve the marketing media goals: Such as Facebook, Twitter, Google+, YouTube, Pinterest… Here are a few predictions and facts about social media in the year of 2013.
From it very beginnings of Facebook (theFacebook) being just a simple university experiment lot of advance changes were made on this social media service, with the latest rankings of this site in 2009 as the most used social networking service by worldwide monthly active users, nowadays Facebook gets around a trillion pageviews every month according to Google’s own data. The business purpose of Facebook is as we know creating a Facebook page that helps businesses, organizations and brands share their stories while connecting with people and the places where you can share your marketing content, have an unlimited number of likes and subscribers. The page can also be customized by adding new features – third-party apps in a form of Tab icons on a page. This has brought additional functionality – building custom apps and the development of the third-party “Social marketing suites”
The fastest growing social networks in the year 2013 will be Facebook and Google+ and LinkedIn. LinkedIn being a business social network will be less used for content marketing and on the other from the beginning of 2013 Facebook powerfully presents their own original content creation techniques and strategies to drive further visitors engagement and increase sponsored-content opportunities.
Many are the points about Google+ which I think will be the leading one in 2013 and the future. Since Google+ is becoming integrated into the entire Google experience then networking on Google+ means you are on Google and Google is the Web.
Google plus communities recently implemented a feature on this social site is the ultimatum for your brand and content distribution. The Google+ platform is intended to be a layer on top of all other Google products. This social media is strongly incorporated into Google Apps and every single user is able to restrict conversations from sharing outside of the domain. This makes it more private and friendlier for business usage.
Using this media you can be found on the web more easily, with the Google plus circles where you can follow and be followed by other users , the Google plus places (read more about this in my colleague’s recent post) by creating Hangouts or participating in the google plus communities. Additionally you can add social actions to your Adsense ads and you can add +1 buttons to your ads and link those to your Business Google+ page.
But as Google+, Twitter, Facebook and other growing social media platforms continue to expand in user’s acceptance and visitor’s engagement; the daily active users will have to decide where to spend their quality time and share relevant content. There’s only little time in a day, and the noise is getting louder and louder.
In the new age of the social media and online marketing, YouTube is one of the or probably the only and most popular video platforms ever created. It is the channel where 72 hours of video gets uploaded on YouTube every minute and over 4 billion videos are watched every day. The third most visited website by the Alexa.com , the most popular video is the PSY – GANGNAM STYLE (강남스타일) M/V with 1,368,727,627 views (at the moment), you can watch it in 61 languages and is localized in 53 countries.
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth “500 years of YouTube video” are watched on Facebook every single day, 700 YouTube videos are shared on Twitter each minute according to the official you tube press page, it gets around 800 million unique visitors every month, Millions of subscriptions happen each day…
You can now insert live hyperlinks to any of your external websites inside YouTube videos with the help of video annotations, Link your website with your YouTube channel thought google webmasters and can add the you tube subscribe widget to your website.
The future number one places to invest in predicted by the marketers are the social media. The power of social media is in what it lets us do and whom it lets us connect with. The story isn’t that You Tube has 1 trillion views until moment the story is that you now have the ability to connect with more than 1 billion people online and share your content becoming the content marketing guru. Thanks to Facebook, Google +, Twitter and other anyone with a story to tell can broadcast it to the whole world…
We hope you’ll join us by broadening link building into a brand-building effort while using the contemporary social media sites. I am looking forward to your opinions and comments and I’d love it if you passed this content along. Thanks for your attention & reading, and do not forget you can always find us on Facebook, Google +, Twitter and other social media. Be there!
January 11 2013
One of the primary goals of using Twitter in every day’s communication is to network online for both personal or business use or just simply sharing your work/ hobby. One of the most prospective business usages of Twitter is to meet potential customers and leads the same way you would do if you were organizing a network event.
As I previously mentioned with the blog post about the latest Twitter marketing instructions, 42 % of Twitter users follow brands, this is a reason more if you don’t have a Twitter account yet, get one, create it and get visible. Become one of the many that are followed on this social media and use some of the tips below to strengthen your online presence and become successful. Target your business audience and everything will seam as easy as it is with twitter. Twitter users are hungry for new ideas, opportunities, information, services, products and new or traditional brands. In order to connect the right way so that you can become one of the recognizable brands online and on social media such as twitter you should follow some simple steps to a successful online business and focus target the exact subscribers that will help you reach the top.
Follow this six relevant and vital steps for your daily operations and best busness Twitter practice and represent the company you own on the best way you can and know.
#1- Put a face to the name!- In order to succeed in the business goals that you aim at, you must customize and make more your personal company business profile. Create an account and before you start following people or other businesses it is smart to brand the profile, the header image or to create a custom background design that will help you convey your brand and a positive first impression. Put your logo or photo next to the company name. Add a website if you have one, it is a great way to attract visitors to your site, and if you don’t have one add links to your Facebook, LinkedIn Company Page, or your Tumblr account and present and represent the company you own with the best way you can.
#2- Promote your brand on the right way and by that convince people to follow you– this is the best advice that I can give you at this moment. Which is the right way- well this is a matter of knowledge rather than taste. Use the whole knowledge and imagination that you can and have and be twitter active as much as you can. Use every way to promote yourself and your business- Just Be There! This way you can promote online your brand 24/7 and contribute to your online presence to your business in a way that will provide faster and better ROI.
#3- Start Tweeting unique and beneficial content- Tweet about non-business, post interesting tweets, advices, photos or comments on others tweets, share links of the things going on at your company or webinars that you are hosting or attending, make questions and get opinions from the people you follow or retweet others interesting stuff. When you talk about your company provide useful information, share the social side of the company not only the business, the products, or the services you provide, share photos from events or gatherings that your company has. The social media in general contributes to the value of human connections and as for that Twitter is an online social media that is worth bothering, hence by giving potential followers these information about you, you allow them to make the right decision about following you. It also lets them know that you are doing business on Twitter, you understand their needs, and provide the right information they need.
#4- Make sure you don’t miss anything important – organize your follow list.Make sure that you follow the right people- Is this possible? Hmm, as the number of users you follow grows, your Twitter social network grows and the noise gets louder, so hearing the messages that are intended for you is much more difficult. This is a reason that the Twitter follow list needs to contain users such as customers, providers, similar businesses and competitors and people in professional organizations and similar industries. Avoid bots because they are not human.
#5 – Use the Tweetvite invitation service. Offer a Twitter-special. Organize an event by creating a custom made or designed invitations for the event with the Tweetvite that you will host and give discount or offer a twitter special deal. This Twitter widget can be used for your business purposes and can vary from discounts for Twitter followers on some of your products or services to a gathering, a tradeshow or social event that you will host. Click on the “publish your invitation” and do not forget – post your Tweetup invitation to any social network using the “Share” button, or use the RSVP widget and add the Tweetup to the sidebar of your blog. This is a great tool if you want to expand the Twitter conversation to your blog and share your Twitter conversation. Use the embedded tweets that will allow you to take a tweet or a conversation and post it to your website or in a blog post.
#6- Update your consumers about products or services. Keep them engaged by informing them about news and any updates about your brand or share comments and thoughts while live events are on, online gatherings or webinars that you attend or host. Interact directly with private massages not viewable in the Public Twitter stream but never associate this type of communication with your subscribers with the Customer service or the direct mail service.
Use some of these tips and tricks – you will make NO mistake. You can accomplish your goals very fast, connect to the proper followers that will tweet about your brand and product and in no time your products and services will become a necessary must. Get social and use twitter for your business purposes.
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