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April 26 2013
Mobile marketing is the process of marketing performed on or through a mobile device. Considering the number of people that are connecting to the internet through their mobile devices, mobile marketing represents the newest development in online marketing. As such, its full potentials are yet to be realised. Although mobile marketing can be regarded as an upgrade of online marketing, there are certain peculiarities that need to be kept in mind. Since the mobile screens are much smaller compared to personal computers, marketing a product or service on mobile device s is much harder. The ads are more limited in terms of available space and marketers need to be much more creative and to the point in order to catch the users’ attention.
SMS and MMS marketing- All of us have sent SMS and MMS messages through our mobile phones and we are all familiar with what these terms mean. The difference between the two is that SMS are mostly text messages, while MMS include images, video or audio files. Using SMS or MMS messages as a way of marketing a product of service means that marketers send messages about certain kinds of promotions, discounts, events etc. to customers who have opted in to receive these messages. Just like with e-mail marketing, sending unsolicited messages is considered as spam and is not advisable to use. In comparison to e-mail marketing, this kind of marketing is more effective because we all carry our phones with us all the time and we open personal messages much faster and sooner than e-mail messages. Research shows that most people read their phone messages within five minutes of receiving them.
Application marketing- The boom of mobile applications has created another mode of marketing. Since many users are installing and using various applications, advertising through a mobile application is also an easy and effective way to reach your customers. Most applications have an in-built push notifications feature that marketers can use to send customers news, promotions, discounts etc. If you are a business, the application itself is a form of promoting your brand and the products or services that you offer.
Game mobile marketing simply refers to showing ads while a user is playing a game on their mobile device. This can be very effective since many users, especially young ones, are using their mobile phones to play games.
Mobile websites marketing- This form of advertising occurs when users are looking for information on certain websites and ads show on the website the user is browsing. That is why having a mobile website is essential if you want your website to be able to show ads.
Paid search mobile marketing- Similar to advertising through Google on a PC, ads can be placed above the organic search results and be available to users as they are searching products or services on Google through their mobile devices.
The above list is not exhaustive as there are additional ways to use mobile marketing for your business. If you need help, our mobile marketing specialists can help you achieve your desired goals and objectives. Keep in mind that you have to mobilize your business if you want to keep up with the latest trends.
April 11 2013
Great Ways To Start Optimising Your Web Site
Search engine optimisation is an important tool when you want more visitors for your web page. But perhaps you are not too familiar with this technique? You are about to learn some important tips. The following article is going to help you get a better understanding of how to efficiently use search engine optimization.
SEO
When attempting to optimise your business for a search engine, the number-one tip you can possibly use is to be committed to the process. Proper SEO isn’t a one-time thing, nor will it happen overnight. Like it or not, you’re going to have to educate yourself on many matters, from tags to keywords and XML maps and everything in between.
Remember that SEO results are rarely instant, so be patient and try not to get discouraged. Because of the way search engine algorithms work, it can sometimes takes months to reap the rewards of today’s effects. As long as the SEO methods you are using are solid, try to think of the work that you are doing today as a long term investment for the future.
Utilise the AdWords tool kit from Google, to increase the effectiveness of your keyword selections for SEO. By using these tools, you can increase traffic to your site and increase traffic that translates into sales. You can search by specific keywords or type in a specific URL to discover the keywords that drive those particular searches. Choosing effective keywords boosts your ranking in search engines and increases your sales.
As It was stated at the beginning of the article, search engine optimisation is important when wanting your website to get more visitors. But in order to make the most of the search engine optimisation, you need to learn more about. Apply the advice given to you to use SEO to your advantage.
If you require help with your SEO, contact us today!
February 22 2013
Before I tell you why and how to create your Google+ business page let me explain briefly what Google plus is.
Google+ is Google’s most recently developed social network site. Many consider it as an attempt of Google to compete with the domination of Facebook on the social media scene. It was launched in June 2011, at first on an invitation only basis, and in September 2011 it was made accessible to everyone. Just like the other social networks, it is free to use and everyone can create a personal profile, a business page or both. Since its launch, Google+ sparked much interest amongst Google users and by now it has around 343 million active users. Since it is a relatively young network site, its potentials remain to be seen as Google announced that many new features are yet to be developed.
If you are a business, probably you already have pages on the other social networks such as Facebook, Twitter etc. Creating a Google+ business page too will help you increase your online presence even more since potential clients can have additional site to access you from. Other important benefits from creating your business page on Google+ are the following:
First of all, it has new features unavailable on the other social network sites. One of these is the option named Circles. This means that you can target your updates or messages to specific people within your followers. For instance you can create separate circles for your employees, customers, VIP clients, partners, users by specific location etc.
Google’s+ option for video chats though the hangout option is also a new great feature which allows you to establish a more direct interaction with your clients.
And finally your business Google + page will make your business more visible on the Google search results. Now, the existence of Google+ account is considered as another ranking factor that the Google search engine uses. This in turn will lead to increased traffic to your website and increased click through rate (CTR). In other words, if you don’t have Google+ account, your Google search ranking may decrease.
In order to create a business page, first you need to have a personal profile on Google+ which is created from an accessible Gmail account. From the personal profile page, you click on more/pages on the left hand side and then click create page. After you click on create page, pick your business category:
Within these main categories, you can choose a subcategory which describes your business more specifically.
Afterwards, just follow the steps and add your business name, website, subcategory and content age level.
Next, you can enter your profile photo and additional contact information about your business. For businesses, it is advisable to put their logo as their profile picture in order for users to be able to recognise you.
Then connect your Google+ page with your website. One last thing is to make sure you use the Google+ 1 button in order to allow users to share and recommend your website to their followers.
After you are done with creating and editing your page and you are satisfied with the way it looks, you can share it in the updates feed and let the world know about it.
February 1 2013
A whole new world is open in today’s business thanks to the various tools of online marketing. There is big difference between traditional marketing and online marketing. Each has its own way of a marketing impact. Traditional way is not changing that fast like the online way of marketing. There are a lot of different (nontraditional) techniques included in this area like E-newsletters, micro sites, webinars, SEO, SEM, PPC and social media. The main tendency that should be kept is to ensure that the online marketing efforts are directly strong tied to your business objectives and goals, but at the same time tracking and improving the bottom line ROI from your internet marketing efforts.
In order to have a successful internet impact, every company first must have its own website. That’s the basic internet tool which helps you bring your potential customers closer to the company’s products. That’s a base that every serious company needs to focus on when it comes to marketing in general.
Depending on your desire and your philosophy of your marketing strategy your website can consist flashy animations and dynamic content or you prefer more static design in order to serve your purposes. Your business has its own nature and according to that you should probably know and have an experience with the customer’s taste. That will help you give the right answer to the question: Do the customers you wish to attract respond to splashy effects or a cleaner simpler design? The web designer has to determine how your web presence can serve you in the very best possible way.
The esthetic is one of the crucial things for the whole image of the company, that’s why the designer should focus on examination of your client base very carefully. An educated and informed customer appreciates the quality of your product. Let your website present your company’s image in a best way, but also enable easy attraction for new potential customers. Glance in the future perspectives by following the directions of the new age.
If you want a website with professional web design call us now on +61 2 9146 6190. Our Web Design Sydney Company team will provide you with the best services.
To see our full portfolio please visit Web Design Sydney Portfolio.
November 16 2012
It is very important for every business that wants to have an online presence to have a Facebook Business Account. There are many reasons why, and below are some of them:
If you want to achieve all or some of these goals read below how to advertise on Facebook.
With Facebook Ads you will be able to advertise your website or content you manage on Facebook like Group, Page or Event, to promote your business and get more business fans and to drive more leads. If you have experience with Google AdWords the ad creation process will be very easy to you, but if you don’t have experience with AdWords it would not be a problem because Facebook ad creation process and management tools are very easy to use from everyone who wants to advertise their business on the most popular social network nowadays.
To get started visit https://www.facebook.com/advertising (in order to create an ad you need to be logged in) and click Create and Ad and follow the steps.
After clicking on Create an Ad, go on the page which is split on 4 parts: What do you want to advertise, Design your Ad, Choose Your Audience, Campaign, Pricing and Scheduling. We’ll go through all this Facebook Ads parts.
In order to choose what you want to advertise you have an option to Choose Facebook Destination or to enter an URL.
After choosing what to advertise you need to create your Facebook Ad. You need to enter Headline, Text and Upload an Image. After entering all this information you can preview your ad on the right hand column. See how its looks like.
In this section you need to enter the name of one or more countries in order to show your ad or sponsored story only to people in those locations. Select the minimum and maximum age of people and target your audience by gender (male, female, all). Facebook also allows making a target by people interest based on what they have listed as an interest on their personal timeline. You can show your ads or sponsored story only to people who have certain kind of connection to your Page, App or Event by Connection Targeting.
The last part of creating your Facebook Ads is the Campaign, Pricing and Scheduling section. You need to enter Account Currency, Account Country and Account Time Zone. Also you need to give a unique name of your campaign and to enter the max amount you want to spend per day or a lifetime budget. On the Campaign Schedule section you need to decide to run your campaign continuously starting today (by selecting the box) or to set a specific start and end day, deselecting the box. In the pricing section choose CPC (Cost Per Click) or CPM (Cost per Thousand Impression) and specific the amount you want to pay per click or per thousand impression depending on the pricing method you choose.
By following these steps you will easily create your ad. If you have no time to create your ad campaign and to follow the metrics call our Web Design Sydney Company and we will do it for you in the best possible way.
September 17 2012
Webski Solutions is a leading Web Design Sydney, Web Development and SEO Company located in Sydney, Australia. We specialize in Web Design, Web Development, SEO, Online Marketing, E-Commerce, Developing iPhone / iPad Apps, Developing Android Apps, Graphic Design, Multimedia, 3D Design & Web Hosting. We exist to facilitate your way to online marketing success.
In today’s competitive business world it’s very important for the corporate companies and individuals to hire a professional web design and development company to meet their business needs.
Our highly experienced team provides cost effective solutions and quality services for our clients that is completely tailored to their companies Internet Marketing goals.
Having a professional designed and developed website is very important marketing instrument which ensure that your potential targeted group will know about your company and the services you offered and can locate your business easily. In a sea of thousands or millions competing websites you need to remain visible online and Search Engine Optimization (SEO) is the strategy that will ensure that your website is search engine friendly and will bring you a high rank on search engines like Google.
“Many web design companies skip the SEO in the process of design and development, but our company provides all necessary services that you need in order to achieve your marketing goals,” says Vlad, the CEO of Webski Solutions.
Professional web design and development combined with excellent SEO strategy is a perfect blend which will ensure your online presence. Call us now on 1300 932754 or just write to us on info@webski.com.au and guarantee your online marketing success.
For more details about our services visit webski.com.au
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