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March 6 2013
Social media marketing is the action of developing or growth of website traffic through social media sites. On the other social media sites are the web sites that accumulate various social actions from the users and visitors such as sharing short messages (Twitter) statuses, photos (Facebook) business locations, hangouts, events etc (Google +) videos (YouTube)
Social media is an online presence tool that can help in increasing the link building of a site and perform better SEM.
This kind of marketing represents any publicizing format that involves creation and sharing of media and online content in order to gain more clearly defined customers and understood target audience. Once created, the content must be published with the objective of driving profitable customer action.
The general intent for online sharing is attracting more and more visitors and connecting the content with its audience. Basically the content marketing is a technique of distributing previously created valuable and quality content- and represents unique art of being interactive with your customers without selling. Being a leading company that offers Marketing solutions you must distribute quality content. It is impossible to sell marketing without great content.
By my opinion, more and more businesses are realizing that unless they recognize and adopt content marketing soon they can lose the top position in the industry on the Search engines. According to Wikipedia: over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use the methods of Content Marketing, meaning that they use the social media, eNewsletters, eBooks, articles, blog-posts on a company website and other similar. With these facts to be the latest trends, the Web developed in a very popular and easy-publishing place to be, anyone can create content, source and share it online therefore the diversity of quality content is very large. Also, another form of content sharing that is becoming popular it’s the so called “Curation” – selected content taken from one place and sourced to other place online. Many are the platforms used to achieve the marketing media goals: Such as Facebook, Twitter, Google+, YouTube, Pinterest… Here are a few predictions and facts about social media in the year of 2013.
From it very beginnings of Facebook (theFacebook) being just a simple university experiment lot of advance changes were made on this social media service, with the latest rankings of this site in 2009 as the most used social networking service by worldwide monthly active users, nowadays Facebook gets around a trillion pageviews every month according to Google’s own data. The business purpose of Facebook is as we know creating a Facebook page that helps businesses, organizations and brands share their stories while connecting with people and the places where you can share your marketing content, have an unlimited number of likes and subscribers. The page can also be customized by adding new features – third-party apps in a form of Tab icons on a page. This has brought additional functionality – building custom apps and the development of the third-party “Social marketing suites”
The fastest growing social networks in the year 2013 will be Facebook and Google+ and LinkedIn. LinkedIn being a business social network will be less used for content marketing and on the other from the beginning of 2013 Facebook powerfully presents their own original content creation techniques and strategies to drive further visitors engagement and increase sponsored-content opportunities.
Many are the points about Google+ which I think will be the leading one in 2013 and the future. Since Google+ is becoming integrated into the entire Google experience then networking on Google+ means you are on Google and Google is the Web.
Google plus communities recently implemented a feature on this social site is the ultimatum for your brand and content distribution. The Google+ platform is intended to be a layer on top of all other Google products. This social media is strongly incorporated into Google Apps and every single user is able to restrict conversations from sharing outside of the domain. This makes it more private and friendlier for business usage.
Using this media you can be found on the web more easily, with the Google plus circles where you can follow and be followed by other users , the Google plus places (read more about this in my colleague’s recent post) by creating Hangouts or participating in the google plus communities. Additionally you can add social actions to your Adsense ads and you can add +1 buttons to your ads and link those to your Business Google+ page.
But as Google+, Twitter, Facebook and other growing social media platforms continue to expand in user’s acceptance and visitor’s engagement; the daily active users will have to decide where to spend their quality time and share relevant content. There’s only little time in a day, and the noise is getting louder and louder.
In the new age of the social media and online marketing, YouTube is one of the or probably the only and most popular video platforms ever created. It is the channel where 72 hours of video gets uploaded on YouTube every minute and over 4 billion videos are watched every day. The third most visited website by the Alexa.com , the most popular video is the PSY – GANGNAM STYLE (강남스타일) M/V with 1,368,727,627 views (at the moment), you can watch it in 61 languages and is localized in 53 countries.
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth “500 years of YouTube video” are watched on Facebook every single day, 700 YouTube videos are shared on Twitter each minute according to the official you tube press page, it gets around 800 million unique visitors every month, Millions of subscriptions happen each day…
You can now insert live hyperlinks to any of your external websites inside YouTube videos with the help of video annotations, Link your website with your YouTube channel thought google webmasters and can add the you tube subscribe widget to your website.
The future number one places to invest in predicted by the marketers are the social media. The power of social media is in what it lets us do and whom it lets us connect with. The story isn’t that You Tube has 1 trillion views until moment the story is that you now have the ability to connect with more than 1 billion people online and share your content becoming the content marketing guru. Thanks to Facebook, Google +, Twitter and other anyone with a story to tell can broadcast it to the whole world…
We hope you’ll join us by broadening link building into a brand-building effort while using the contemporary social media sites. I am looking forward to your opinions and comments and I’d love it if you passed this content along. Thanks for your attention & reading, and do not forget you can always find us on Facebook, Google +, Twitter and other social media. Be there!
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