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April 26 2013
Mobile marketing is the process of marketing performed on or through a mobile device. Considering the number of people that are connecting to the internet through their mobile devices, mobile marketing represents the newest development in online marketing. As such, its full potentials are yet to be realised. Although mobile marketing can be regarded as an upgrade of online marketing, there are certain peculiarities that need to be kept in mind. Since the mobile screens are much smaller compared to personal computers, marketing a product or service on mobile device s is much harder. The ads are more limited in terms of available space and marketers need to be much more creative and to the point in order to catch the users’ attention.
SMS and MMS marketing- All of us have sent SMS and MMS messages through our mobile phones and we are all familiar with what these terms mean. The difference between the two is that SMS are mostly text messages, while MMS include images, video or audio files. Using SMS or MMS messages as a way of marketing a product of service means that marketers send messages about certain kinds of promotions, discounts, events etc. to customers who have opted in to receive these messages. Just like with e-mail marketing, sending unsolicited messages is considered as spam and is not advisable to use. In comparison to e-mail marketing, this kind of marketing is more effective because we all carry our phones with us all the time and we open personal messages much faster and sooner than e-mail messages. Research shows that most people read their phone messages within five minutes of receiving them.
Application marketing- The boom of mobile applications has created another mode of marketing. Since many users are installing and using various applications, advertising through a mobile application is also an easy and effective way to reach your customers. Most applications have an in-built push notifications feature that marketers can use to send customers news, promotions, discounts etc. If you are a business, the application itself is a form of promoting your brand and the products or services that you offer.
Game mobile marketing simply refers to showing ads while a user is playing a game on their mobile device. This can be very effective since many users, especially young ones, are using their mobile phones to play games.
Mobile websites marketing- This form of advertising occurs when users are looking for information on certain websites and ads show on the website the user is browsing. That is why having a mobile website is essential if you want your website to be able to show ads.
Paid search mobile marketing- Similar to advertising through Google on a PC, ads can be placed above the organic search results and be available to users as they are searching products or services on Google through their mobile devices.
The above list is not exhaustive as there are additional ways to use mobile marketing for your business. If you need help, our mobile marketing specialists can help you achieve your desired goals and objectives. Keep in mind that you have to mobilize your business if you want to keep up with the latest trends.
April 23 2013
Need Help With Social Media Marketing?
Having a successful business online can be challenging. It can be hard to attract people who want to buy your products or services, so you have to go and find them. Marketing with social media can be a great way to do this. Here are some effective social media tips that will make you a success.
Link your social media sites together. Have links from each site you maintain to all the others as well. This way if a person who follows you on Twitter also has a Facebook page, they can find it and see you on both platforms. You can increase the amount of followers you have dramatically.
When you are using a blog for social media marketing, keep your readers interested. Keep your blog fresh with articles that educate your readers or inspire them in some way. Put effort into your blog, as it is the face of your business in that medium. The better your blog, the bigger your potential for success.
Maintain a positive perspective regardless of what others post on your page when using social media marketing. Being positive is essential to making your customers feel good when they visit your page. If they feel good, they are more likely to share your page or revisit to see what deals or promotions you may have running.
Once you get involved with social media sites and set up one for your own company or business, make sure that you visit these sites often and keep your stuff updated. Your visitors and fans will lose interest quickly if you don’t give them a reason to keep coming back.
Use these tips to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you’ll be even more motivated to stick with this great way of marketing.
If you require more information or help with your social media marketing contact us and we will be glad to help you.
April 11 2013
Great Ways To Start Optimising Your Web Site
Search engine optimisation is an important tool when you want more visitors for your web page. But perhaps you are not too familiar with this technique? You are about to learn some important tips. The following article is going to help you get a better understanding of how to efficiently use search engine optimization.
SEO
When attempting to optimise your business for a search engine, the number-one tip you can possibly use is to be committed to the process. Proper SEO isn’t a one-time thing, nor will it happen overnight. Like it or not, you’re going to have to educate yourself on many matters, from tags to keywords and XML maps and everything in between.
Remember that SEO results are rarely instant, so be patient and try not to get discouraged. Because of the way search engine algorithms work, it can sometimes takes months to reap the rewards of today’s effects. As long as the SEO methods you are using are solid, try to think of the work that you are doing today as a long term investment for the future.
Utilise the AdWords tool kit from Google, to increase the effectiveness of your keyword selections for SEO. By using these tools, you can increase traffic to your site and increase traffic that translates into sales. You can search by specific keywords or type in a specific URL to discover the keywords that drive those particular searches. Choosing effective keywords boosts your ranking in search engines and increases your sales.
As It was stated at the beginning of the article, search engine optimisation is important when wanting your website to get more visitors. But in order to make the most of the search engine optimisation, you need to learn more about. Apply the advice given to you to use SEO to your advantage.
If you require help with your SEO, contact us today!
April 5 2013
Facebook Marketing Tips That You’ll Want To “Like”
Facebook is a social media website where people like to hang out. They share photos and videos, link to sites they like and chat amongst friends. They also have the ability to interact with companies and brands they like, or find new firms they want to buy from. Tap into this market with the advice below.
Facebook Marketing
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you’re up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Keep in mind that some of your customers will not be interested in your Facebook marketing campaign. If you sell products to a diverse audience, do not make some of your customers feel excluded by requiring them to connect with you on Facebook to get exclusive content. You should give them another option to receive this content.
You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn’t enough. There’s a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more powerful your future marketing will be.
Don’t clutter your Facebook marketing pages with too much bling. Although you want it eye-catching and appealing, you don’t want to overwhelm people with more information than they can process. A simple page that looks clean, colorful and is easy on the eyes will be far more effective than one that screams to the reader.
Marketing on Facebook is now an avenue which is open to your business. You know what it takes to engage an audience, supplying advertising to those you target. This knowledge is something your competition likely lacks, so act on it as soon as possible to get the most out of it.
April 5 2013
Need Advice On How To Use Email Marketing? Try These Tips!
How many times have you signed up for a mailing list, usually to get something free in return, only to unsubscribe later because what you get is garbage? Avoid driving customers away with these types of emails by reading this article and learning some techniques, which will make your email marketing effective
In today’s mobile world, almost nothing will hurt your email marketing campaign more than not making your message and hyperlinks accessible to mobile users. Imagine many people getting your email when they check their phones but not being able to access your site. This would affect your campaign in a highly negative manner.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
If you want your email marketing messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.
Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
Respect for your subscribers has to be the cornerstone of your email marketing efforts. One way to show this respect is to limit your frequency of communication with them. Familiarity breeds plenty of other negative traits besides contempt! Limit yourself to two or three emails per subscriber per month. If you communicate more often, you risk losing readers’ interest and becoming background noise.
Now that you have read the tips listed here you have the knowledge which can put your email marketing campaign head and above the rest. Consider printing this article aside. So that you can refer to it as necessary in order to get the most out of the information in this article. Success will come to you as soon as you put your mind into motion!
We can help you with your next Email Marketing Campaign. Contact us for more information
April 5 2013
Creating Videos For Marketing Your Business
One of the best ways to increase the visibility of your business is through video marketing. Whether it is hilarious YouTube video, or a helpful how-to guide, a well executed video marketing strategy can be extremely helpful to virtually any business. Read on and learn what you should do in order to successfully develop a marketing plan.
Video Marketing
Make most of your videos yourself in your video marketing campaign, but do spend a little on a few showcase videos. A showcase video is one that you would use at a trade show or conference. Webski Solutions can help you with your feature video. The videos that we can create for you will have a more professional feel and will reflect highly on your business.
When considering video marketing, you have to think about the idea of search engine optimisation. You should always include a transcript or overview of your video for people that would rather read instead of watch the video. This is a great idea, and you should make sure you keep up with it as you post videos.
Avoid making your video a commercial. If your video looks like an ad or like spam, people will avoid watching it. People certainly will not share it. A successful video marketing video is interesting, fun to watch, and it provides information that the consumer is interested in learning about.
Jump right on into the action with your video marketing. Show case it like it is a major motion picture. Make it the event of the season. You can captivate the viewers attention and make them want to continue watching by getting right into it and starting with what you have to say.
With any luck, you now have a better understanding of what it takes to create a successful business marketing strategy. Make sure to use the tips mentioned in this article when you develop your plan. If you plan carefully, and use the advice given, you are sure to see your business reach a whole new level!
Contact us if you require help with creating for business video.
April 4 2013
Ideas That Put Your Social Media Marketing To Work For You
Social networking is absolutely everywhere. You can tweet a large corporation, visit the Facebook page for your local dentist, and even instant message an old friend at the same time. If you find yourself checking your social media accounts often, consider adding a page for your business. This article will demonstrate how you can enjoy greater exposure through social media marketing.
Social Media Marketing
In social media marketing anyone can become an expert. But, to do so you need to develop certain qualities. First, you must know your niche market inside and out. Also, you must be willing to be outspoken even if your comments and posts are somewhat controversial. So, if you are able to speak your mind freely in public and are willing to research your chosen niche, you can become an expert and succeed in your social media marketing efforts.
To get a leg up on the social media marketing of competitors, embrace all forms of social media. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to expose yourself where other players are not.
Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.
As you can see, it is extraordinarily easy to start your social media marketing efforts. By modernizing your advertising and keeping ahead of current trends, you, too, can enjoy renewed success from your marketing efforts. By reading this article, you are one step closer to planning innovative and effective marketing for your business.
Contact us for more information.
April 4 2013
Fantastic And Easy To Work Web Design Advice
In terms of ways to earn money, millions are finding that websites are fun, easy and reliable earners. However, a website needs to not only have ample traffic to be successful; it has to be attractive and functional. So for every SEO tactic you know, you would do well to learn a web design tactic right alongside it. Here are a few different tactics you can use for your site.
If you’re designing a website, you need to look at your website in multiple browsers. What you’re seeing on your end may not be what others are seeing on theirs. Be sure you research all of the popular browsers that people are using and then design accordingly. You will also want to send your site to someone that’s using a different operating system so you can see that their browser is compatible with yours.
A great tip for web designers who want to be able to test their website thoroughly before they launch is to use XAMPP. This allows you to run PHP as well as mySQL on your own computer before your website goes live. This way, you can see if there are any kinks you need to work out.
Don’t try to fit too much onto one page when you’re designing a website. If your page is too busy it will take a lot longer to load and can overwhelm visitors. When you’re going to be putting up a lot of content, create pages for everything you can to reduce the clutter on your page.
Obviously the tips above don’t cover every single aspect of web design. You will have to research further if there is more you need to know about the subject. As you can see, though, the tips provided here will help you get and stay on the right path. Use these tips wisely to build a great site.
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