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November 30 2012
Nowadays Facebook is one of the most popular social network sites which helps many businesses to reach their business goals. If you have in mind to create a company Facebook page or you already have one it’s very important to know how to engage your potential customers and to get more likes, comments, shares and of course more traffic on your website.
Read below some useful techniques on how to reach your Facebook goals.
If you want more people to hit the LIKE button you need to put a call to action button “Click LIKE…” on your website, on your blog, on your newsletter etc.
Here are some good practices in order to encourage your visitors to click the LIKE button.
Talk about new things in your industry: If you have some new product, you offer new service or you have a special offer for your customers etc. you may encourage them by clicking LIKE to learn more for your product, service, special offer etc.
Use Images and Screenshots: One of the best performing updates for Facebook Marketing are images and screenshots and they should be on top of your list. The proof of this statement is Pinterest who achieved great growth very fast. You may post images and ask the visitors to like it. For example you can post some picture with a message inside and to write ‘Click Like if you agree with this statement or message’ or some similar encouraging picture practices.
Humour always works: The main reasons why people go to Facebook is because they want to see interesting things and to talk about it with their friends and family. No matter what industry you are in you should always incorporate humour in your status updates. If you can make a visitor laugh, they will like your status for sure.
The best way to get more comments on your update status is to ask questions. For example you can ask your visitor if they tried your product, services or something related to your industry. How they feel about it? Also very good practice to engage your visitor to write a comment on your update status is to ask them to help you or to give you advice about something related to your industry.
In order to get more traffic to your website the most important thing to do is to constantly engage your fans. You need to update your status constantly if you what your fans to click on your links. When they like or comment on your posts then your posts will keep showing on their news feed. As a result of this action you will constantly have a chance to connect with your fans and to direct them to whatever page you want them to visit (new product line, your sale page, new blog post etc.)
If you need help with your business fan page call us now on 1300 932 754 and our Web Design Sydney Company will help you to get more likes, more comments and more traffic to your website.
November 21 2012
Gone are the days when three main places existed for advertising: radio, television and printed material. Each of these ways of advertising offered an effective way of advertising and way to reach the potential customer but didn’t offer any details about the real ROI. This era ended long ago, with the entrance on the big screen of the internet and the PC or the desktop devices the success is based only on detailed data, metrics and monitoring & reporting. The organic & paid search became the main string and connection between the advertiser and the web-user, measuring the clicks, CTR, conversions and ROI. Then it followed the post-PC era – the mobile (iPhones, iPads and Android devices) delivering the user more quick access to the web any time and any place.
The marketing nowadays is getting a new path, its going mobile– Are you prepared to attract visitors, to increase the income and to brand your business?
For one thing we need to be certain: the Ad agencies and marketers that seize the post-PC era are more likely to boost results. As smartphone apps, digital wallets, transactional marketing, social media, and mobile form factors move into the mainstream, there’s a need for new way of thinking and entirely new marketing methods and approaches that will deliver faster results.
The following stats might leave you without comment:
– In 2011, more people bought a smartphone rather than a desktop device, laptop tablet or so.
– One in seven searches is done on a mobile device.
– 59% of people age 18 – 34 access social networking sites through their mobile phones.
1.08 billion Mobile phones are smartphones (these include iPhones and Blackberry devices, as well as phones using the Android, Windows or similar operating systems). A smartphone does much more than the traditional phones do. A smartphone is a small sized personal computer in your hands and allows you to connect to internet with high speed through Wi-Fi and standard internet connection.
One of the real up-and-comers in this new era of mobile advertising is the mobile marketing. If your goals are to become one of the leading marketers in mobile marketing field you should know about mobile marketing solutions, mobile marketing trends, mobile marketing approach & strategy.
The crucial leading step is to set specific goals for your mobile strategy.
As part of this goal-setting, outline the specific key performance indicators that you consider benchmarks for to reach success with your mobile Ad campaign.
The secret to success in mobile technology is to know your consumers, their use patterns and the devices they are accessing. Filter your strategic and messaging goals thought filters and you can offer an experience that achieves the advertising needs. For many companies, the mobile web could help successfully transition from being software developers to being marketers once again.
A fact that can contribute into setting the goals and the directions of the marketing is the fact that already, about 60 percent of Facebook and Twitter posts originate from mobile devices. This means that the websites that use social media on every day’s basis have bigger potential to increase traffic or attract visitors to the site and by that have bigger possibility for faster ROI.
– Monitoring and engagement
Social media monitoring is a powerful tool which helps you to track and get engaged in important and relevant discussions and turn possible social media users into ROI. Social media nowadays makes the best contribute to the advertising and sharing, as for the connecting with the right community in order to get involved to relevant communication and to lead the potential customers to a landing page via the social media channels. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online and on social media using their smartphone, rather than with a laptop or other devices.
– Sharing on social media- increasing the presence & integration
Sharing on social media – F/B, Google +, Twitter & so in order to improve your reach to the auditorium with your blog, mail, website content, branding & advertising or paid search
– Blog- post publications
Connect your blog posts & automatically publish content from your blog to the social media .social media has tremendous effect on people, using this tool you are on the right way of increasing the conversion, visits , branding & advertising through shares, plus one’s and clicks. This is supported by the fact that 78% of the web searchers use two or more channels to research possible purchase online.
– Detailed analysis
Detailed analysis are needed when you want to attract traffic, track the conversion rate or just to increase your CTA, details about visits or clicks on your ads, landing page or links submitted on the social media are needed in order to complete better monitoring and increase the quality of engagement later on.
On the next image is shown the research done by the Pew Research center and out-and-out research and a part of a tracking survey “Smartphone ownership and internet use” conducted on 2277 adult internet users ages 18 and older. As shown below 87 % of the smartphone owner’s use the net and 68 percent of them connect on daily basis, 35 percent of them are adults. With over six billion mobile subscriptions globally the mobile traffic surely and with great speed is taking the place number one in the general online presence and traffic
Source: the Pew Research Center’s Internet
The survey results are interesting for many reasons. Usually we imagine that the smartphones market as if it were solely a tech geek or early adopter phenomenon that is spilling over now to middle class mainstream users. But for many users, who sometimes don’t have the income for pricier smartphones, they’re still turning to the devices because it’s their primary link to the Internet.
Another interesting fact is that so many users are connecting to the internet thought their smartphones the big website who want their presence to be on the top rankings, should consider upping their mobile game or mobile applications. Many of the big sites on the net are still desktop-users oriented and generally assume that users have larger screen and technology like Flash to navigate the content presented.
Due to the fact that one in seven searches is done on a mobile device I believe that many of the sites have being missing clicks, visitors and traffic, and this is including the websites that aren’t optimized for mobile. The constantly lose customers and potential transactions because they still do not consider the mobile users which have more limited screen.
November 16 2012
It is very important for every business that wants to have an online presence to have a Facebook Business Account. There are many reasons why, and below are some of them:
If you want to achieve all or some of these goals read below how to advertise on Facebook.
With Facebook Ads you will be able to advertise your website or content you manage on Facebook like Group, Page or Event, to promote your business and get more business fans and to drive more leads. If you have experience with Google AdWords the ad creation process will be very easy to you, but if you don’t have experience with AdWords it would not be a problem because Facebook ad creation process and management tools are very easy to use from everyone who wants to advertise their business on the most popular social network nowadays.
To get started visit https://www.facebook.com/advertising (in order to create an ad you need to be logged in) and click Create and Ad and follow the steps.
After clicking on Create an Ad, go on the page which is split on 4 parts: What do you want to advertise, Design your Ad, Choose Your Audience, Campaign, Pricing and Scheduling. We’ll go through all this Facebook Ads parts.
In order to choose what you want to advertise you have an option to Choose Facebook Destination or to enter an URL.
After choosing what to advertise you need to create your Facebook Ad. You need to enter Headline, Text and Upload an Image. After entering all this information you can preview your ad on the right hand column. See how its looks like.
In this section you need to enter the name of one or more countries in order to show your ad or sponsored story only to people in those locations. Select the minimum and maximum age of people and target your audience by gender (male, female, all). Facebook also allows making a target by people interest based on what they have listed as an interest on their personal timeline. You can show your ads or sponsored story only to people who have certain kind of connection to your Page, App or Event by Connection Targeting.
The last part of creating your Facebook Ads is the Campaign, Pricing and Scheduling section. You need to enter Account Currency, Account Country and Account Time Zone. Also you need to give a unique name of your campaign and to enter the max amount you want to spend per day or a lifetime budget. On the Campaign Schedule section you need to decide to run your campaign continuously starting today (by selecting the box) or to set a specific start and end day, deselecting the box. In the pricing section choose CPC (Cost Per Click) or CPM (Cost per Thousand Impression) and specific the amount you want to pay per click or per thousand impression depending on the pricing method you choose.
By following these steps you will easily create your ad. If you have no time to create your ad campaign and to follow the metrics call our Web Design Sydney Company and we will do it for you in the best possible way.
November 7 2012
Many times you have heard about this but not sure how to get one of your own or do not know where to publish your story?
A Blog is your way to be heard or read among the online world or more simply, websites that uphold an ongoing and fresh content. A blog can feature entries or “posts” typically displayed in a chronological order. At the beginning, and that is 10 or more years ago blogs were usually the work of an individual only, but later as the blogging community expanded and developed, multi-author-blogs have developed, with posts by various authors which are professionally edited. Nowadays blog writers create and share their content on blogging communities which offer many author and subject options, in the web-based interface, built into the blogging system architecture.
Having a blog is just another way of keeping track of articles on a site. Many blogs feature an archive, based on the date submitted (such as daily, monthly etc) and this usually is shown on the front page of the blog. Another feature that the blog’s archive can be based on is the categories – all the articles or content specified in a precise category. They can be sorted by author or can be posted alphabetically. The performance of these types of abilities has the power to organize and present content in a composed fashion and is a reason more that makes the blogging a popular individual publishing instrument which used properly can help the publisher significantly. Most of the big blogging communities are blogs which are interactive; allowing the visitors that have read the post to leave comments and even message each other on the blogs. Another common future for many of the blogs is the list of links “blogroll” to other related sites, which gives a quick access to the user of other similar sites and content such as on the blog. These types of interactivities are what separate this kind of websites from the other static ones. This is the fact that contributes to the point that the blogging can be seen as a form of social networking as bloggers do not only create new and fresh posts on their blogs, but likewise build relations within or outside the blogging community.
Before you start blogging and contribute into the big social community of bloggers, you need to think how professional you want to get when publishing, how often you will contribute the online crowd with blog posts and why do you need a blog post in the first place. Have a look at some or the most popular blogging communities such as WordPress.org, WordPress.com, Blogger, LiveJournal and decide what’s your type of blogging community and needs for social networking.
The most commercial platform of all, the largest self-hosted blogging tool, and an open-source project used on millions of sites and seen by tens of millions of people every day is the WordPress.org. The platform you should NOT avoid if you need a professional blog or if you like being special in everything you do and write! Hence if you have a webhost and a little time you can download the WordPress script, you can customize it and start using it not only as a blogging system but as a full Content Management System – CMS involving all of the plugins, unlimited themes and widgets.
It will sound like a promotion piece but WordPress is limited only by your imagination and it’s FREE!
Many are the features offered by this open source platform but one of the must make attention is that – You are free to do whatever you like with the WordPress code, modify it in any way or use it for commercial projects without any licensing fees, extend it or make any changes that you need . That is the beauty of the free WordPress software, not only by price but also free by having complete control over it. Next in the big line are: the full standard compliance, the whole WordPress.org code is compliant with the standards of W3C, the links that allow you to create, maintain and update any number of blogrolls, it comes with a full theme system with just a single click and offers the possibility to have multiple themes with totally different looks or the opportunity to have e different design every day, the Trackback and the Pingback cross-blog tools, it gives an opportunity to visitors to comment on the blog posts, full user registration, spam protection, password protected posts or the possibility to have private posts which are viewable only by their authors, easy installation, navigation and upgrades , easy importing, intelligent text formatting, bookmarklets, blog by email, excerpts, multiple categories to articles, multiple authors privileges with regard to publishing, editing, options, and other users.
Try to become one and you will wonder why all web software isn’t so easy.
This is a platform with unlimited potentials offered to the online crowd, for the reason that there is a service called WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible. It is a free blog hosting for registered users and all of the basic and original features are free to use.
In order to become a blogger on the WordPress.com the first thing you have to do is to create an account where you can share your content with Google, the search engines, the big blogging community of WordPress or just with friends or family. Blogging is a piece of a pie!
Just click on the big button “create your account” , have a google email account ready to use , enter your data, upload your photo, verify the account and on the next step comes the result, you have a blogger account to WordPress.com platform and you can start typing your posts. Hit the publish button and there it is, you have complete blog post to read – it’s that simple!
Remember the secrets of qualified content: keep it well written, keep it dynamic and fresh, blog for fun, stick to few categories only, tell your friends and they’ll probably tell their friends. Share it on Google +, Facebook, Twitter, post comments on other people blogs, and stay connected to your auditorium! Before you are aware of it, you will start growing a readership, exchanging ideas and build social relations with your readers and other bloggers.
November 1 2012
“Facebook is a powerful online marketing tool, only when you know how to use it for your business”
As a social network by most people Facebook is seen as an effective online tool to connect with family and friends. For some individuals and businesses that have adequate knowledge of this type of social network, they use Facebook as a powerful online marketing tool which has the potential to take their business onto the next level. On Facebook you can find individuals and businesses from all over the world with different interests, languages, gender, age etc. It’s where you can present your business and all the benefits that go with it. This makes Facebook a powerful tool in the businessman hand which can use to achieve their business goals. Facebook currently has over 750 million active users worldwide. The image below show Facebook Australia Male and Female Statistic and Facebook Austria Age Distribution Statistic
For every business that has intent to reach potential customers and promote their business services and goods on Facebook, they need to have a good social media marketing strategy. One of the most important things is to have a clear online marketing goal. You can use Facebook to promote your services and goods, to create brand awareness, to engage your target audience etc. Having clear and good defined marketing goals is very important because that will drive you through all the marketing processes. Now when you know what you want to achieve by promoting your business on Facebook take a look at some key steps that you need to use in your business promoting process.
To get started, log in to your business Facebook account and visit www.facebook.com/pages/create.php. It’s very easy to create your page because Facebook will walk you through all the processes. Just follow the simple wizard and your business page will be created.
In order to promote your business you need to focus on attracting your potential customer. To achieve this you need to create an engaging page and to give users a strong reason to become a fan on your page. After engaging the users try to post new information everyday about your products and services. It’s good to make your page publicly searchable so it can get indexed by the search engines like Google, Yahoo.
Facebook allows you to use Facebook Ads in order to promote your business more successful. The ad creation and management tools are very similar with Google Adwords so if you don’t work with Google AdWords creating an Facebook Ad it will be very easy for you. To get started, log in to your business Facebook account and visit http://www.facebook.com/advertising. It’s very easy to create Facebook Ads because Facebook will walk you through all the processes. Just follow the simple wizard and your Ads will be created. The above steps are fundamental and crucial for successfully promoting your business on Facebook. Next time I’ll explain all the steps in more details. So be in touch with our Web Design Sydney Blog, our Facebook, Twitter and Google+ page.
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