E-mail Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to a targeted audience.” In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

E-mail marketing (on the Internet) is popular with companies for several reasons:

•    A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
•    Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
•    An exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
•    The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
•    Advertisers can generate repeat business affordably and automatically.
•    E-mail marketing is paper-free (i.e. "green").

If you’d like to take advantage of this fast and effective way of communication with your target audience, contact us now for a free quote and consultation.